Home » Trendologia. Niezbędny przewodnik po przełomowych ideach by James Harkin
Trendologia. Niezbędny przewodnik po przełomowych ideach James Harkin

Trendologia. Niezbędny przewodnik po przełomowych ideach

James Harkin

Published
ISBN :
Paperback
192 pages
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 About the Book 

Big Ideas explains where concepts like the long tail, urban tribes, soft power and metrosexual came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to theMoreBig Ideas explains where concepts like the long tail, urban tribes, soft power and metrosexual came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive youth gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life- The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics- And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.