Home » Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets by Robert W. Bly
Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets Robert W. Bly

Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets

Robert W. Bly

Published November 14th 1985
ISBN : 9780471825258
Paperback
243 pages
Enter the sum

 About the Book 

A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy,MoreA self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.